Internet Read and Search Trends Turned into Words or Phrase by Geography

<p style="text-align: justify;"><b><u>BACKGROUND</u></b></p><p style="text-align: justify;"><font face="inherit"><span>In today’s world, there is a lot of information generated every minute and every hour across the globe in many different </span></font>languages<font face="inherit"><span>. This information is in the form of:</span></font><br/></p><p style="text-align: justify;"><b><i>news websites,</i></b> such as the Huffington Post, Yahoo News, CNN, BBC, the Los Angeles Times, Google News, TheGuardian, The Wall Street Journal, Mail Online, to name but a few</p><p style="text-align: justify;"><b><i><span>business news websites,</span></i></b><span> </span>such as, Yahoo Finance, Forbes, MSN Money, CNN Money, Bloomberg, CNBC,,Market Watch, IBTimes, the Motley Fool, to name but a few,</p><p style="text-align: justify;"><b><i><span>Blogs,</span></i></b><span> </span>suchas the Huffington Post, TMZ, Business <b>Insider</b><span>  </span>and even search results across many different search engines including, Google, Baidu, Sogou, 360 Search, Yahoo, Naver, Bing,Yandex, Seznam, Wolframalpha,, Mashable, Gizmodo, Tech Crunch, TheDaily Beast, Kotaku, Cheeze Burger, Perez Hilton, DeaSpin, to name but a few</p><p style="text-align: justify;">Given this plathora of sources of information, there are applications for news aggregation which have been developed to deliver a variety of news to users in one platform, to minimize the need to access multiple websites. Some of the major news aggregation applications include, <b><i><span>GoogleNews/Reader, Feedly, Fark, Pulse, News360,</span></i></b><span> </span>to name but a few. </p><p style="text-align: justify;"><b><u>The Problem</u></b></p><p style="text-align: justify;">While these platforms help in the delivery of news from different sources into one repository, one still has toread the details of each story of interest while glossing over or even missing many others stories simply because the aggregation platform does not condense the amount of info visible and available to the user, it merely aggregates the same abundant info for the user into a single platform.</p><p style="text-align: justify;"><b><u>THE IDEA</u></b></p><p style="text-align: justify;">What is missing, is a platform which goes beyond pure aggregation but one which scans many different websites around the world for the most read stories and then summarizing all the top stories from around the world (based on page impressions) into a simplifiedlist of the top 5 stories ideally, by City, definitely by country, continent and across the globe based on the geographic location of the users reading the stories. </p><p style="text-align: justify;">The idea is to develop and design an Internet crawling/scraping website/application which scans the world for the most read Internet items across all categories and then creating a list of theTop 5 Internet items that are trending based on readership as defined by page impressions and/or unique users: by City, by Country, by Continent and across the Globe.</p><p style="text-align: justify;">This would mean that a user of the application could choose to track the top 5, most read Internet items byCity and have these items simply appearing as a Top 5 list. The user could either set their city of choice or browse and choose their favourite city.Which means if you live in Joburg you could set Joburg as your city to keep track of the top 5 most read Internet items in your city, and the same at a country,continent and the World levels.</p><p style="text-align: justify;"><b><u>Unique Proposition</u></b></p><p style="text-align: justify;">The unique proposition here is, a platform which allows the user to get a condensed snapshot of the world around them and see at a glance via the top 5 listing, those Internet items which are most popular by city, country, continent and around the Globe. </p><p style="text-align: justify;">At the heart of the application,would be the engine (as outlined in the diagram below) which reads and summarises the top 5 news items into snippets allowing the user the opportunity to get a birds eye-view of the world around them in terms of what people are reading,either at a city level across any city around the world, at a country level,across any country around the world, across all continents and then globally.Initially this engine to only search English content. However, ideally the engine developed should be language agnostic, which means that the engine should be able to track, regardless of language, the most read items on the internet by city, by country, by continent and globally, rank then summarise the top 5. The crawling to take place at 1 minute intervals (however depending on the processing power, initially a 30-minute interval may suffice)</p><p style="text-align: justify;"><b><u>HOW WILL THIS WORK</u></b></p><p><b><span style="color: black;">Critical Success Factor: The Algorithm-DrivenEngine</span></b></p><p><b><span style="color: red;"></span></b></p><p style="text-align: justify;">At the heart of this application would be an ALGORITHM-based Engine which does the scraping of the most popularInternet items (popular as defined by page impressions of particular URLs or number of unique users of a particular URL) and then <b><i><span style="color: red;">theengine should have the ability to summarize the essence of thes top 5 most readInternet items by geography starting at a city level, moving onto country, thenContinent and then the Globe </span><span style="color: black;">(see diagram below).</span></i></b> The summarized items to appear as a list of the top 5, with each of the top 5 being a phrase or a word representing the most popular Internet Items and the most popular words or phrases within the content of these most popular top 5 items at a city, country, continent and global levels. </p><p style="text-align: justify;">The scraping to take place at1-minute intervals and update as often as usage changes on the Internet. The engine must <span> </span>have the ability for the user to be able to look back in time for the most popular Internet items byCity, Country, by Continent and across the Globe as captured by this application. This means that the top5 items must be tagged and stored in a manner that make it easy to search and find. The item which appears first on the list must be the one with the most page impressions or most number of unique users/visitors in that category. Categories, to be defined as: city,country, continent and globe.</p><p style="text-align: justify;"><b><u>Database and Data Storage</u></b></p><p style="text-align: justify;">A database management tool is a must in order to keep track of users’ info and preferences. These preferences to be used to push certain info to the users, specifically info relating to any changes in the Top 5 categories that the user has chosen as their primary filter </p><p style="text-align: justify;">A database would also be critical in keeping the info relating to the historical top 5 list, and registered users should be able to search back in time by date as follows: by hour, day, by month and then by year or any combination of these four dimensions.</p><p><b><u><span style="color: black;">User Interface: Experience</span></u></b></p><p style="text-align: justify;"><b>Application Appearance</b></p><p style="text-align: justify;">The landing page of the application to be a map of the world, the user can either set the landing page as their city (primary city), or country (primary country) or Continent(primary continent) or the Globe. And depending on which setting they have chosen as the primary landing page, every time when the landing page appears,the top 5 list for that category to be displayed appear. </p><p style="text-align: justify;"><b>Access</b></p><p style="text-align: justify;">The user interface must allow the user to log-in either via new credentials or via credentials of their Facebook,Google, Twitter or LinkedIn profiles.</p><p style="text-align: justify;"><b>Info Consumption</b></p><p style="text-align: justify;">The user must be able to set up their Top 5 Cities or Top 5 Countries on their profile, this means that user will have an easy view and access to the rankings of the chosen top five items by merely clicking on the each of the top 5 items, the top 5 most popularInternet Items for that item to then appear next to that item</p>


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