Google Search Engine Optimisation to reduce website ranking

Description
<p>Hi , I would like to reduce priority of certain page belong to News Website giving negative publicity of product &amp; services. At present this News Website appears on second &amp; third rank while searching for key word. </p><p>           Please suggest suitable solution to reduce ranking of specific website in google search engine. </p><p><br/></p><p>Key Word &#34;Dr.Prakash Barvalia&#34;&#13;<br/></p><p>http://timesofindia.indiatimes.com/city/surat/Doctor-booked-for-sexual-harassment-of-employee/articleshow/36097097.cms<br/></p><p>http://pharmabiz.com/NewsDetails.aspx?aid=70746&amp;sid=1<br/></p>
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